News

Southside Flower Market now open in Slacks Creek


Logan City now has its very own flower marketcalled the Southside Flower Market. Proudly located on the South side ofBrisbane it is proud to serve both the cities of Brisbane and Gold Coast butalso more proudly the local people who live and work in the Logan City Area.


Flowerhub Pty Ltd.


Flowerhubat the Southside Flower Market is now open at 6 Carlyle Street, Slacks Creek 4127.Located on the same side of the highway as IKEA the flower market street iseasy to find, simply turn when you see the SUBARU sign.


The People of Logan City have never had a Flower Market & have had to trekacross town to the Rocklea Flower Markets; a trip that can take more than 1hr inheavy traffic. Well not any more.

Logan City is a Vibrant Multi Cultural anddiverse city and much like Sydney has Chatswood as a major hub outside the CBD,so too is the Springwood, Underwood, Slacks Creek area for Brisbane.

It is only fitting that Australia’s newestflower market is also the most technologically advanced. Every bunch offlowers, pot plant and floral accessory item is made available to the worldonline, with real time, live stock levels. This means that people who do nothave the time to travel can simply log on from their favourite screen and livebuy the items they need.

Selling wholesale flowers the South SideFlower Market is perfect for events in Logan City & especially suits theDIY market as it sells wholesale farm size bunches by the box full.

 

Christensen’s Flower Auction



What may be a surprising to know is thatthe Flowerhub has been operating under another name for almost 8 years inLogan, with Christensen FlowerAuction as its sole tenant. Not only was CFA the major tenant occupying thewhole market building, it was recognised as one of the Westpac Bank Top 200 Businesses of Tomorrowin 2018 because of its heavy tech focus.

Just as Europe has Aalsmere & othercountries have their own trading flower auctions, Christensen Flower Auctionwas Australia’s only flower auction. Australia also had its very own hi techdigital flower auction right here in Brisbane.

Established in 1995 to help local flowergrowers achieve higher returns for their quality flower crops & toensure the money flowed back to the farms in just 7 days.

CFA was a revolutionary company that shattered the cartel like behaviour of local flower wholesalers,paying flower growers in 7 days unlike the wholesalers who extorted the growers& only paid every 90 – 120 days. Ironically, the flower auction was bornout of a wholesale operation through the vision of Bent Christensen who saw thestruggles smaller quality producers had in gaining entry into a very closelyheld market space.

Christensen Flower Auction enjoyed 23 yearsof operation and in that time had major technological advances in the flowerindustry which made access to the centralized market easier and provided a moreopen and transparent trading environment.

 

Key pioneering technological advancesof CFA turned Flowerhub


  •          Electronic flower buying viaLED sales clock installed in Australia 15 November, 1995.
  •          1996 March – Grading standardscreated of 1,2 & 3 to standardize product Quality.
  •          2001 July - Remote BiddingSoftware released. First remote bidding customer connected from Rockhampton toa live flower auction. (think dial up, cd room to install program etc).
  •          2003 First Agent sets up to buyfor others that can’t make it to live auctions.
  •          Installed first fully automatedcustomer Self Check Out terminal in 2006.
  •         Pre-Bidding introduced where acustomer could set price points & walk away. The computer would buy forthem if the price point agreed was reached.
  •          Moved to Full Digital tradingin March 2007 which made the entire operation able to move 100% online.
  •          Laptops installed to allow fulldigital bidding at the 100 seat Auction stand at Rocklea in November 2008.
  •          Own logistics networkestablished for an instant delivery as a standard service March 2009.
  •          Commenced automatic customerlabelling of packing in August 2009.
  •          Expanded to 3 inhouse buyingagents October 2009.
  •          Moved into a custom layoutbuilding away from the centralized market in Nov 2011.
  •          First customer purchased fromAmerica using Remote Bidder in December 2011.
  •          Moved to full scan picking& packing in April 2012.
  •          1 touch instant pay and autoemailing of invoices implemented in January 2013.
  •          Email ordering introduced 2014.
  •          Ultimate Choice released.Offered packages for buying & delivery & also full online catalogues forcustomers use as a sales tool in store in June 2014.
  •          Planning to release a fullonline “shop anytime” shopping experience commenced July 2014
  •          First UBER express order pick,packed, sent & received within 60 minutes of order placement April 2015.
  •          Establishment of an InternalSupport team Philippines 6th June 2015.
  •          June 2016 First Buyers Agentinstalled in the Philippines team buying live in real time.
  •          Track & Trace functionalityfor customer orders created in August 2016.
  •          2017 March. Imareal.floristgroup marketing concept launched to help customers fight Order Gatherers.
  •          2017 April Scan Selling forDrop in & Shop customers introduced via handheld scanners.
  •          2018 July “Shop Anytime”platform launched.
  •          2018 November 15thFinal Flower Auction takes place.
  •          June 30th 2019Christensen Flower Auction ceases operations.
  •          July 1 2019 rebranded OnlineFlower Market – Shop Anytime platform to FLOWERHUB.

 

Flowerhub is the next evolution of the CFA Company.With the 23 years of digital trading at its DNA core Australia’s Online Flower Marketcontinues the ethos of making flowers more accessible and fairer for allthrough the use of online shopping technology. Given that the City of Logan isa municipality built on inclusiveness, open access and a fair go for all, it isthe perfect place for not only FLOWERHUB but for the Southside Flower Market tobe located.

Fun Fact: South Side Flower Market wasalmost called Springwood Flower Market given the suburb is iconic on theSouthside of Brisbane.